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Betfair Bookmaker Review

Betfair started out as a sports betting exchange in the year 2000, and now have a first-class sportsbook and recently joined forces with bookmaker Paddy Power. As a result, they now operate under the umbrella of Flutter Entertainment, as listed on the London Stock Exchange.

Betfair have developed a reputation for providing competitive odds across a wide range of sports, with this operator being among the first to embrace industry innovations such as Cash Out, Live Streaming and Price Boosts.

In this Betfair review we will examine this online bookmaker in detail, getting to grips with why so many customers choose to place bets through their interface. 

Why Open a Betfair Account?

Betfair can lay claim to having one of the best In-Play services in the industry, with sports such as football, tennis, basketball, snooker, volleyball and badminton covered on a frequent basis. 

When you’re betting In-Play on a football match, you can choose from a wide range of live markets where the odds are constantly changing according to what’s happening on the field of play. 

Cash Out Your Sports Bets

Betfair were one of the first to market when it came to Cash Out and this bookmaker will not only offer you the chance to completely Cash Out your bet but also take a Partial Cash Out should you wish to bank some cash but keep part of your stake in the original bet.

When you place a sports bet, it’s easy to discover whether this wager is eligible for Cash Out. The facility is designed so that customers don’t have to wait until the final whistle to make a profit on their bet. Your Cash Out value largely depends on whether your bet stands a greater or lesser chance of winning from the moment you placed it.

Partial Cash Out means you can enjoy the best of both worlds. Using the Betfair slider functionality, you can decide what percentage of your bet you want to bank and it’s sometimes possible to make a profit on your original bet and still keep a portion of your stake on the selection.

Head to the Betfair Exchange to Back and Lay

Betfair started out as a sports betting exchange and this is part of the service that continues to thrive, with customers able to use their account to place bets with this product in addition to the fixed-odds sportsbook.

The Betfair exchange is effectively a person-to-person betting model, with customers wagering against each other on a particular sports betting market. You can choose to bet in the conventional way or alternatively “lay” a particular selection and act as the bookmaker by taking someone else’s bet.

There is also the opportunity to trade on the Betfair exchange by backing and laying different selections on the same market. This is similar to the concept of Cash Out on the fixed-odds section of the website and offers customers extra flexibility when it comes to their betting.

Customer Service

Betfair’s Messaging tool provides quick and easy support on queries, while money matters might be more easily resolved on the phone, where lines are open in the UK between 7:30 and 00:30. The company also put heavy emphasis on social media, and customer support can also be reached via Facebook and Twitter. Perhaps most impressive of all, Betfair are known to reach out to customers, asking how they can improve their website, app, and service in general. 

Betfair Review – The Verdict

Betfair have made huge advancements in the past couple of years in terms of their overall product offering, and their hard work shows. They emphatically tick a number of boxes in terms of in-play betting, live streaming and customer support. Novel features like Beat the Drop provide further fun, along with the ability to bet against opponents on the Betfair Exchange. In short, the London-based operator is very much alive and kicking.

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