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Betting Academy: Complete football betting guide

Updated on 7:22pm GMT 1 August 2022
Betting Academy: Complete football betting guide

Before becoming a Sports Journalist for Free Super Tips, Aaron spent three years studying Sports Journalism at the University of Sunderland while taking in the Black Cats' 'glory years' under Martin O'Neill. Now back in Northern Ireland he turns niche stats into predictions for FST, while he's one of the few people on this island who is equally comfortable at Windsor Park and the Aviva.

Our Betting Academy series covers all you need to know if you’re starting out in football betting. We have covered all the major markets and insights, with in-depth articles on each.

However, below is a quick overview of all the key points from the series.

What is football betting?

Football betting is placing a wager on a specific outcome of a match or tournament. There are a wide range of options when it comes to betting these days, with markets covering the next five minutes of an in-play game to the winner of the next World Cup or Euros.

What are the most popular football betting markets?

While there are a lot of markets, the main focus tends to be the match result market. The main appeal of football is watching a game to see who will win and trying to predict the winner ahead of time is a huge part of that.

However, betting on whether both teams score or the number of goals scored in the game is also hugely popular.

Are there any other betting markets I should try?

Given the wide range of options that bookmakers offer, there are fun alternate types of bets. Backing a specific winning margin can offer bigger odds, while betting on cards or corners offers a very different way to view the game.

What are football betting offers?

With so many bookmakers competing for customers, betting offers have become common. New customers can typically receive free bets or bet credits, which have no cash value but can be used to place bets on site.

These tend to be offered based on the deposit and/or value of your first bet, while they work just like the money you deposit in your account when it comes to placing bets, although the stake is usually not returned on any winners.

How and where should I research my bets?

It’s good to check the latest team news and form before you place a bet, as you usually want to avoid backing a team who are struggling or hit with injuries.

Using some free betting resources you can step things up a little by focusing on home and away records, margins of victory and Expected Goals data to help make your selections.

What is a bet builder?

A bet builder is like an accumulator tip for a single game. It allows you to get a bigger price for a bet on one match by combining bets from a variety of markets.

The aim is to select several different bets which could land together, such as a team to win, a player to score and a player to be carded. Given that you can add player bets there’s an opportunity to build some big prices.

We try to cover the day’s biggest game with a bet builder here on site, while you can see our Ultimate Bet Builder on some of the season’s biggest games.

How do I bet on football outrights?

Football outrights involve backing a team over the course of a season – tipping them to win the league, finish in a certain position or be relegated.

There’s little difference between them and bets on a match, you add the team you’re backing in that market to your betslip and place your bet. Of course, you’ll probably have to wait a while longer for any potential returns.

What kind of tips do you have on FST?

We cover most major markets on our free football tips page. We provide a bet of the day on top of our daily football accumulators, both teams to score and correct score tips.

We also have our own recurring tips, such as our weekly Super Mega Accumulator tip which regularly prices up at over 10,000/1. There’s also the Perfect 10 Accumulator – which features 10 teams to win from 10 different leagues.

Now you’ve caught up with everything in our Betting Academy series, why not take a look around our free football tips or our latest match predictions?


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Build better bets with our free betting tips, predictions and accumulators, every day.

Betting Academy Directory:

Introduction to Football Betting

Betting Markets explained

Best niche football betting markets

How to claim betting offers

How to research football bets

Best football betting resources

Bet Builder guide

Football outrights betting guide

Meet the Experts

FST Tips explained

Complete football betting guide

Free Super Tips is the home of Free Football Tips. Make sure to take a look at our most popular betting tips, such as our Accumulator Tips and Both Teams To Score Tips.

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